Kungani Ubuhle Bokulala Bubangela Isidingo Se-B2B

Ngichithe iminyaka ngisebenza eduze nabakhiqizi bezindwangu kanye nabathengisi bomhlaba wonke, futhi uma kukhona umkhuba owodwa oshintshe ngokuphelele isigaba sezingubo zokulala, ukujwayela ukulala. Asisathengisi nje indawo yokuphumuza ikhanda lakho; sithengisa ithuluzi lobuhle eliqinisekisiwe.

Indaba ishintshe kakhulu. Uma ubheka idatha yomthombo, isidingo se-isikhwama somcamelo sesilika sekhwalithi ephezuluAkuveli nje ezitolo ezinkulu zezimpahla zasekhaya. Kuseza kakhulu emkhakheni wobuhle. Ake sichaze ukuthi kungani le ndlela yokulala yobuhle iyinzuzo enkulu kubathengi be-B2B nokuthi ishintsha kanjani isu lokuthengisa ngobuningi.

Indlela odokotela besikhumba, ochwepheshe bezobuhle, kanye nabathengisi ababumba ngayo isidingo

Akudingeki ubheke kude ukuze ubone ukuthi ochwepheshe bezokwelapha kanye nobuhle bashintsha kanjani inaliti ekuthengeni izindwangu. Imitholampilo kanye nezindawo zokucwala izinwele ezisezingeni eliphezulu zikhuthaza ngenkuthalo le mikhiqizo ukuthiukuvikela ukutshalwa kwezimali kwamakhasimende aboemijovweni, ekwelashweni nge-laser, kanye nokhilimu wasebusuku obizayo. Uma umkhiqizo ubaKunconywa Udokotela Wesikhumba, idlula ngokushesha izimpi zendabuko zamanani empahla yasekhaya.

Ngiphawulile ukuthi abathengi abanakekela laba ochwepheshe babona amanani amangalisayo okuthengisa. Esikhundleni sokuncintisana ngenani lemicu, bathengisa indawo engenakuphikiswana evimbela ngenkuthalo ukugoba nokuphuka kwezinwele. Lokhu kuqinisekiswa kwezokwelapha nobuhle kuvumela abasabalalisi bezitolo ezinkulu ukuthi bahlose isethi ehlukene ngokuphelele yabathengi bezitolo, ikakhulukazi labo abanenani eliphakeme kakhulu lama-oda ajwayelekile kanye nesisekelo samakhasimende esithembekile, esiqhutshwa yimiphumela.

Kungani i-angle yobuhle nokulala iqinisa ukuma kwe-wholesale

Ukubeka isikhwama somcamelo sesilika njengethuluzi lobuhle esikhundleni sokulala okuyisisekelo kuguqula isakhiwo sakho sonke se-margin. Emakethe yemibhede yendabuko, ungase ulwele ukuthola i-gross margin engu-30%. Kodwa-ke, uma uphendukela ekhoneni lobuhle nokulala, ngivame ukubona abathengi abathengisa ngobuningi bevumela abalingani babo bezitolo ukuthi bafinyelele i-margins yokuthengisa engu-50% kuya ku-65%.

Lokhu kubekwa kuvula namathuba okubekwa kwesibili. Umthengisi akagcini nje ngokubeka lokhu endaweni yokulala; bakubeka ekhawunteni yokukhokha izimonyo, ezikhwameni zokunakekelwa kwesikhumba, kanye namathuluzi ezinwele asezingeni eliphezulu. Kumsabalalisi we-B2B, lokhu kusho ukuthi ungathumela i-SKU efanayo eketheni lekhemisi, i-spa yokunethezeka, kanye nehhotela le-boutique, wandise kakhulu imakethe yakho efanelekile ngaphandle kokwandisa ingozi yempahla yakho.

Yini Eyenza Isikhwama Somcamelo Sikasilika Sithembeke Kubathengi

Akuzona zonke izinto zesilika ezidalwe zilingana, futhi amakhasimende akho okuthengisa ayazi lokhu. Njengochwepheshe wokuthenga, uma ufuna ukuthola imakethe esezingeni eliphezulu, udinga ukuqonda imininingwane eqondile evumela intengo ephezulu.

Uma umthengi ehlola isampula, akagcini nje ngokuzwa indwangu; ufuna izilinganiso ezithile, ezingalinganiswa ezifakazela ukuthi umkhiqizo uzofeza izithembiso zawo zobuhle. Nakhu okwenza umkhiqizo uthembeke ngempela.

Yiziphi izici zomkhiqizo abathengi okufanele baziqhathanise

Isilinganiso sokuqala engihlala ngisihlola isisindo sikamama, esilinganisa ubukhulu besilikhi.Isikhwama Somcamelo Esilwa Nokuguga, i-19 momme iyisisekelo esiphelele, kodwa i-22 momme iyindawo enhle yokulinganisela ukunethezeka nokuqina ezimakethe zase-US nase-EU. Noma yini engaphezu kwe-25 momme iyinto yokunethezeka kakhulu kodwa ngezinye izikhathi ingazwakala iqine kakhulu ekuthengisweni okujwayelekile.

Ngaphandle kwesisindo, ukukala akuxoxiswana ngakho. Ufuna ukuthola usilika we-mulberry we-Grade 6A. Leli banga liqinisekisa imicu yesilika ende kakhulu, efanayo kakhulu, ehumusha ngqo amandla okuthamba kwendwangu kanye nekhono layo lokubonisa ukukhanya. Uma umhlinzeki wakho engakwazi ukuqinisekisa ibanga le-6A noma ukucacisa isisindo esiqondile se-momme, cishe ubheka umkhiqizo ohlanganisiwe noma ophansi ozoqeda noma ulahlekelwe ukukhanya kwawo ngemva kwemijikelezo embalwa yokuwasha.

Indlela ama-pillowcases kasilika aqhathaniswa ngayo nezinye izindlela zikakotini

Ukuze uthengise ngempumelelo, udinga ukuhlomisa abathengisi bakho abaseduze ngolwazi oluqondile lokuthi kungani usilika usebenza kahle kakhulu kunezindwangu zendabuko. Impikiswano eyinhloko ihlala incike ekungqubuzaneni nasekugcinweni komswakama. Ukotini umunca kakhulu, okusho ukuthi udonsa ama-serum abizayo namafutha emvelo ngqo esikhumbeni nasezinweleni.

Ngihlala ngikhuthaza abathengi ukuthi babheke izinto eziphathekayoIzinzuzo zesilikaeceleni kokotini ukuze uqonde ukubaluleka kwesiphakamiso. Ngezansi incazelo yokuthi izinto ezimbili zihlanganiswa kanjani esitatimendeni sokuthengisa:

Indlela Yokuthola Umhlinzeki Wemicamelo Kasilika Ofanele

Ukuthola umhlinzeki kulula; ukuthola umlingani ofanele ongakhula ngokuvumelana nezidingo zakho ze-B2B kuyinselele yangempela. Eminyakeni edlule, ngizibonele mathupha ukuthi kubaluleke kangakanani ukubambisana nabakhiqizi abaziwayo, ikakhulukazi labo abasezindaweni zomlando zezindwangu ezifana neShaoxing, eShayina, abaqonda ngempela izinsizakalo ze-OEM kanye ne-ODM.

Uma ufuna izimakethe ezifuna kakhulu njenge-US, i-EU, iJapan, noma i-Australia, udinga ifektri elinganisela ikhwalithi ethembekile namakhono okukhiqiza aguquguqukayo. Ake sibheke izindlela ezithile zokuthola izinto okudingeka uzisebenzise.

Yimiphi imibuzo yokuthola ulwazi ebalulekile ku-MOQ, amasampula, kanye nezikhathi zokukhokha

Ubuningi Boku-oda Obuncane (ama-MOQ) bungenza noma buphule ukwethulwa komkhiqizo omusha. Ngihlala ngikweluleka ukuthi uqale ingxoxo ngemibala ejwayelekile uma kuqhathaniswa nodayi owenziwe ngokwezifiso. Umhlinzeki onekhono uvame ukunikeza ama-MOQ aphansi—ngezinye izikhathi aphansi njengezingcezu ezingu-50 kuya kwezingu-100—ngemibala ejwayelekile yesitoko efana ne-ivory, i-champagne, noma emnyama. Kodwa-ke, uma udinga ukufaniswa kwe-Pantone ngokwezifiso komkhiqizo othize, lindela ukuthi i-MOQ ifinyelele cishe ezingcezu ezingu-500 ngombala ngamunye.

Izikhathi zokulethwa (L/T) zibaluleke ngokulinganayo. Ngosayizi nemibala ejwayelekile, ifektri enamafutha amaningi kufanele iphendule i-oda ezinsukwini eziyi-15 kuya kwezingama-25. Ukuthatha amasampula akufanele kuthathe izinsuku ezingaphezu kweziyi-7 kuya kweziyi-10. Buza njalo umhlinzeki wakho mayelana nomthamo wabo wesizini ephezulu; into yokugcina oyifunayo ukubambezeleka kwezinsuku ezingama-60 ngaphambi nje kwekhefu le-Q4 ngoba ifektri yakho ibeke phambili iklayenti elikhulu.

Indlela ukupakisha, ukulebula, kanye nokuhlanganisa okusekela ngayo ukuthengiswa kwe-B2B

Umkhiqizo ngokwawo uyingxenye yempi kuphela; indlela owethulwa ngayo inquma inani lawo elibhekwayo. Abathengi be-B2B kudingeka bathole abahlinzeki abanikeza izixazululo eziphelele zokupakisha nokulebula. Isikhwama se-polybag esilula ngeke sinciphise inani laso ngokuthengiswa komkhiqizo ngo-$80. Udinga izinketho zamabhokisi esipho okuvala anozibuthe, amathegi alenga ngokwezifiso, kanye namalebula omkhiqizo olukiwe.

Ngaphezu kwalokho, ukuhlanganisa izibopho kuyindlela ethandwa kakhulu. Abahlinzeki abangcono kakhulu bangahlanganisa isikhwama sakho somcamelo kalulaama-scrunchies ezinwele afanayo, ama-bonnet, noma amaski wamehlokuphakheji eyodwa elungele ukuthengiswa. Lokhu kuguquguquka akugcini nje ngokwandisa inani elibhekwayo kumthengi wokugcina kodwa futhi kukhulisa kakhulu i-Average Order Value (AOV) yabalingani bakho bokuthengisa, okwenza inkulumo yakho yokuthengisa ngobuningi ikhange kakhulu.

Indlela Yokunciphisa Ingozi Yokuthobela Imithetho, Ukulawula Ikhwalithi, kanye Nokuhlela Izinto

Ukuhweba ngapahandle kwemingcele kuyingozi ngokwemvelo, kodwa lezo zingozi zingathuthukiswa kusukela kuchungechunge lwakho lokuhlinzeka ngezinqubo ezifanele. Uma ungenisa izindwangu zekhwalithi ephezulu, ukukhiqiza okukodwa okuhlulekile noma isitsha esilibazisekile kungaqeda inzuzo yekota.

Ngihlala ngigcizelela emaqenjini okuthenga ukuthi ukulawulwa kwekhwalithi kanye nokuthutha akuzona nje imisebenzi yangemuva; kuyisisekelo sokwethembeka komkhiqizo wakho. Nansi indlela ovala ngayo izinqubo zakho zokuthobela imithetho kanye nokuthumela.

Yimaphi amaqembu okuthenga izindawo zokuhlola ezisezingeni eliphezulu okufanele asebenzise

Kumkhiqizo othengiswa njengethuluzi lezempilo nobuhle, ukuthobela imithetho yamakhemikhali kuyimpoqo. Kumelwe uqinisekise ukuthi umhlinzeki wakho unesitifiketi se-OEKO-TEX Standard 100, esiqinisekisa ukuthi indwangu ayinazo izinto eziyingozi. Lokhu kubaluleke kakhulu lapho kukhangiswa.Usilika Ongenawo Umphumela Wokungezwani Nomzimbakumakhasimende anesikhumba esibucayi.

Embonini, ngincoma ukusebenzisa indinganiso ye-AQL (Acceptable Quality Limit) engu-2.5 yamaphutha amakhulu kanye no-4.0 wamaphutha amancane. Ngezansi uhlu lokuhlola olujwayelekile engilusebenzisayo lapho ngihlola.ukugijima kwesilika:

Indlela abathumeli bempahla okufanele bahlele ngayo ukuthunyelwa, amabhokisi, kanye nokulethwa

Izinto zokuthunga usilika zisebenza kahle ngokumangalisayo ngoba umkhiqizo ulula futhi ungacindezelwa kakhulu, kodwa usadinga uhlelo lwekhathoni oluqinile. Ngivame ukucacisa usayizi wekhathoni ojwayelekile ongu-50x40x30 cm. Kuye ngokuthi usebenzisa ama-polybag amancane noma amabhokisi esipho aqinile anozibuthe, leli khathoni lingaphatha noma yikuphi amayunithi angama-50 kuya kwangu-150.

Imikhawulo yesisindo nayo ibalulekile ekuphepheni kwempahla yokugcina impahla kanye nezindleko zokuthumela. Gcina amabhokisi amakhulu engaphansi kuka-15kg (cishe ama-33 lbs) ukuze ugweme ukukhokhiswa imali eyengeziwe yokuphakamisa izinto ezisindayo ezivela kubathumeli bezincwadi njenge-DHL noma i-FedEx. Uma uthumela ngempahla yokuthutha ngomkhumbi eya e-US noma e-EU, qiniseka ukuthi umhlinzeki wakho usebenzisa amaphakethe e-silica afanele adonsa umswakama kanye nama-poly-linings angaphakathi angangeni manzi kubhokisi ngalinye ukuvimbela isikhunta ngesikhathi sokuthutha kwezinsuku ezingu-30.

Indlela Yokwakha Isu Lomkhiqizo Wesicamelo Sesilika Esinenzuzo

Ukuba nomkhiqizo osezingeni eliphezulu enqolobaneni yakho kumane kuyisiqalo. Ukuze uthole inzuzo, udinga indlela ehlakaniphile yokuthi usabalalisa futhi uthengise kanjani lezi zinto eziteshini ezahlukene ze-B2B.

Ngisebenze nabasabalalisi abashintshe ngokuphelele amabhizinisi abo ngokushintsha nje ukuthi bathengisele bani nokuthi bahlele kanjani izidingo zabo zabathengi. Nansi indlela owakha ngayo isu elikhulisa inzuzo kanye nemivuzo.

Yimaphi amasu esiteshi afanele ama-salon, imitholampilo, kanye nabathengisi

Iziteshi ezahlukene zidinga ukucushwa kwemikhiqizo okuhluke ngokuphelele. Kuma-salon asezingeni eliphezulu kanye nemitholampilo yesikhumba, ukugxila kufanele kube semfundweni kanye nokwethulwa kwekhwalithi ephezulu. Laba bathengi bafuna amabhokisi esipho alungele ukuthengiswa abukeka emuhle edeskini lokwamukela izivakashi. Kufanele ubeke umkhiqizo phezulu njengoba unjaloUsilika Wokunakekela Izinwelekubanikazi bezindawo zokucwala izinwele, begcizelela indlela ekwandisa ngayo impilo yokuqhuma okubizayo kanye nokwelashwa ngamakhemikhali.

Ngakolunye uhlangothi, uma isu lakho le-B2B lihlose abathengisi be-Amazon FBA noma abathengisi be-e-commerce abathengisa kakhulu, ukukhathazeka kwabo okuyinhloko isisindo esilinganiselwe kanye nemijikelezo yokubuyisela impahla ngokushesha. Kula maklayenti, nikeza inketho yokupakisha elula, elula—njengesikhwama se-zipper esinoqhwa esisezingeni eliphezulu—esinciphisa imali yokugcina i-FBA. Ukuhlanganisa i-pillowcase ne-scrunchie encane kungasiza laba bathengisi be-e-commerce ukuhlukanisa uhlu lwabo kubancintisani ngaphandle kokwengeza isisindo esikhulu sokuthumela.

Yikuphi uhlu lokuhlola abathengi okufanele balusebenzise ngaphambi kokufaka ama-oda

Ngaphambi kokuthi uqedele noma yiliphi i-oda lokuthenga nomhlinzeki wakho waphesheya kwezilwandle, udinga uhlu lokuhlola oluqinile lokuthenga. Okokuqala, hlala ubeka amanani akho ngokusekelwe ekushintsheni kwemakethe kasilika eluhlaza; usilika uyimpahla, futhi amanani angashintsha. Ngincoma ukuthi uxoxisane ngentengo ehleliwe okungenani isikhathi sezinyanga eziyi-6 ukuze uvikele inzuzo yakho.

Okokugcina, hlela imigomo yakho yokukhokha ngobuhlakani. Indlela ejwayelekile nephephile idiphozithi ye-T/T engu-30% kusengaphambili, kanti u-70% osele ukhokhelwe kuphela ngemuva kokuhlolwa kokuthunyelwa kwangaphambili komuntu wesithathu okuphumelelayo (i-PSI). Ngokusebenzisa lolu hlu lokuhlola—ukuqinisekisa isisindo sama-momme angu-22, ukuhlola isitifiketi se-OEKO-TEX, kanye nokupasa ukuhlolwa kwe-AQL—uqinisekisa ukuthi yonke iyunithi efika esakhiweni sakho isilungele ukukhiqiza imbuyiselo yeprimiyamu.

Izinto Ezibalulekile Okufanele Uzicabangele

• Imiphumela yokuthengwa kwempahla ngobuningi kanye nochungechunge lokunikezwa kwempahla yeSilk Pillow Case
• Imininingwane, ukuthobela imithetho, kanye nemigomo yezentengiselwano abathengi okufanele bayiqinisekise
• Izincomo ezisebenzayo zabasabalalisi namaqembu okuthenga

imibuzo ejwayelekile ukubuzwa

Kungani odokotela besikhumba bevame ukuncoma ama-pillowcases esilika?

Usilika udala ukungqubuzana okuncane kunokotini, okungasiza ekunciphiseni ukugoba kokulala, ukuphuka kwezinwele, kanye nokulahlekelwa umkhiqizo esikhumbeni nasezinweleni ngobusuku obubodwa.

Yiziphi izici zesilika okufanele abathengi bazihlole kuqala?

Gxila kusilika we-mulberry webanga lesi-6A ongu-22 momme. Le nhlanganisela inikeza ibhalansi eqinile yokuzizwa okubushelelezi, ukuqina, kanye nokubekwa kwekhwalithi ephezulu ezimakethe zase-US nase-EU.

Isikhwama somcamelo sikasilika singcono kanjani kunokotini ukuze kube nobuhle bokulala?

Ukotini umunca umswakama omningi futhi ungadonsa isikhumba nezinwele. Usilika ubushelelezi futhi awumunci kakhulu, okusiza ukunakekelwa kwesikhumba ukuthi kuhlale ebusweni nezinwele zicocekile.

Ingabe i-cnwonderfultextile.com ingasekela ukutholakala kwe-pillowcase kasilika ngobuningi?

Yebo. Abathengi bangabuyekeza izinketho ze-pillowcase yesilika kanye nemigqa yemikhiqizo ehlobene ku-cnwonderfultextile.com ukuze baqhathanise imininingwane futhi bakhe izinhlobo ezahlukene zokuthengisa ezigxile ebuhleni.

Yiziphi izimakethe ezizuza kakhulu ngama-pillowcases kasilika agxile ebuhleni?

Ama-spa, imitholampilo yesikhumba, ama-salon, amakhemisi, amahhotela amancane, kanye nezitolo zobuhle zivame ukubona isidingo esikhulu ngoba umkhiqizo ufanelana nokuthengiswa kwesikhumba kanye nokunakekelwa kwezinwele.